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Corporate brand quality management

Define what a brand and what branding is about Define various types of brand architecture Define what a brand is …

STUDENTS ENROLLED
    • Define what a brand and what branding is about
    • Define various types of brand architecture

    Define what a brand is (particularly a strong brand) and what branding is about
    Define various types of brand architecture and brand extension
    Identify your brand’s products, the features of those products, and their values
    Write a mission, vision, and style statement for a brand
    Describe the basics of positioning a brand
    Understand the basics of creating a visual identity, including a brand name, slogan, and logo
    Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
    Effectively plan an internal and external brand launch
    Monitor and evaluate your brand, and understand how to respond to the results

    • Defining Branding
    • What Are You All About?
    • Creating a Mission
    • Creating a Vision of the Future
    • Positioning Your Brand
    • Developing Your Style
    • Developing a Brand Name and Slogan
    • Creating a Visual Identity
    • Living Your Brand
    • Connecting with Customers
    • Launching Your Brand
    • Taking Your Brand’s Pulse
    • Performing a SWOT Analysis
    • Measuring Brand Health with a Balanced Scorecard
    • Middleton’s Brand Matrix
    • Interpreting Evaluation Results
    • Keeping the Brand Alive
    • Going Beyond the Brand

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